Ram Trucks
Super Bowl LII Brand Spots
“Vikings”
Only a tough Ram Truck can handle the needs of these fierce Vikings with it's ability to tow their ship and transport the clan while blaring some righteous heavy metal music.
“Built To Serve”
On February 4, 1968, exactly 50 years before Super Bowl LII, Dr. Martin Luther King Jr. declared one does not need specific knowledge or skills to serve; rather, all we need is "a heart full of grace and a soul generated by love." For all the tragedies Americans faced in 2017, there were just as many kind volunteers prepared to help neighbors and strangers alike. Like these individuals, Ram Trucks is built to serve.